For 10 years, PICG Inc. has built a solid reputation for harnessing the strategic power of PR to produce business-changing creative ideas, compelling storytelling, and highly-energized communications for our clients. We have exceptional experience and demonstrated success enhancing brand image and broadening visibility of a corporation, business or non-profit to advance its business goals.
With a 98% booking rate for our clients, we have a demonstrable track record for fostering and building solid relationships with journalists, editors, and producers from local, national, and global media outlets. We position our clients and company leaders to shine as subject matter experts; monitor and track media coverage; organizing media briefings and press conferences; media training; and serve as official company spokespersons.
Corporate reputation is one of the most valuable resources of any company and has become the forefront of corporate planning especially during the COVID-19 pandemic. We are here to help with planning, response, outreach and business continuity. we can help reach audiences and disseminate critical information to ensure that our clients can make the right decisions amid intense external and internal pressures.
With a RIVA Institute-trained focus group moderator and market researcher on our staff, we can conduct full-service primary and secondary market research projects for clients. From survey design to data analysis, we will recommend the market research techniques necessary for an organization to make sound business decisions on the basis of obtained results that back their knowledge and experience for growth, performance management, and customer satisfaction.
We know how important it is to manage and boost your online presence using social media platforms like Facebook, Instagram, and Twitter. Our strategy for clients has led to demonstrable increases in followers by attracting them to magnetic content and key messages for a consistency in engagement and interaction. We will develop and manage your website content for a grand dose of visibility, and produce podcasts to expand your platform.
We are your brand managers and our job is to ensure the innovation of your product or brand, create brand awareness via the use of price, packaging, logo, associated colors, and lettering format. Effective brand management increases brand awareness, measures and manages brand equity, drives initiatives that support a consistent brand message, identifies and accommodates new brand products, and effectively positions the brand in the market.